“We will have the high-end espresso machine with an increasingly sophisticated design, highly detailed and emotional too. What’s more, he believes that the world of espresso machine design is changing. “Personalisation brings many difficulties, which is true for most beautiful things, but beautiful things are also the most interesting,” de Sordi says. They believe that customisation, while challenging, is always worth it. “This is why we try to emphasise it as much as possible, all over the world.” Moreover, the company believes that brand identity is fundamental.

So, does Sanremo design their machines from the inside out or the outside in? “There are cases in which we begin to design the exterior first and then move on to the internal components of the machine, and others where we instead adopt a reverse process,” says Sales and Marketing Manager Carlo de Sordi. They put a lot of emphasis on design in fact, they describe their machines as “driven by design and innovation”. Based in Treviso, the company is an ambitious family-owned business with nearly 50 years of experience. It should also facilitate the production of the machine and make maintenance as easy as possible,” concludes Della Pietra.Īnother well-known Italian espresso machine maker is Sanremo. “Each new design will be considered successful and well-conceived if it respects tradition and entices the barista to use the machine. Meticulous attention is placed into every detail, from the choice of the material to the position of each component, the colour, and the shape and user-interface of the exterior.”Īccording to La Marzocco, their espresso machines represent tailor-made objects of beauty and utility, something that extends not to just to the aesthetic details but also to the service and user experience. He adds, “Design is very important as it resides in the brand statement and vice-versa. The process is always starting from the inside to the outside,” Della Pietra explains. “When you envision a new machine, you have to begin structuring the design from a functionality point of view. Design represents the entry point for understanding the equipment. The team believe the main role of design is to facilitate the relationship between the barista – or whoever is looking at the machine – and the technology inside it. “Aesthetics play an important role and go hand-in-hand with the functional purpose,” says La Marzocco designer Stefano Della Pietra. They’ve been designing and building espresso machines since 1927 and, with decades of experience, are known for exceptional machinery.īut the Florence-based company knows that appearances should not be overlooked, either. Extravagant individuality will be even more extravagantly expensive.La Marzocco is one of the biggest names in the business. But the standard G Manufaktur paints on the configurator each add $6,500 to the price, all but one of the Designo paint shades for the S-Class cost $3,950, the standard Designo interiors for the S-Class cost $6,550, and the two-tone paint jobs on the S-Class Maybach are $12,000. The automaker didn't mention price, because that would be rude. The fabric sample book for the normal S-Class and the Maybach trim is nearly unlimited, customers able to spec any color and pattern for the headliner, and stitched leather coverage inside the Maybach can be extended to nearly every surface. An AMG E 63 S wagon gets the Steel Blue normally reserved for Sprinter vans, and a black Nappa leather interior with white contrast stitching. An AMG S 63 Cabriolet wears a Deep Green heritage collection color with a light brown Nappa leather interior. Mercedes worked up two cars to demonstrate the livelier possibilities among the 34 exterior colors and 54 interior leather and fabric choices. Buyers can choose any of the automaker's paint hues used since the 1950s, or they can pull a joker and request a rival automaker's colors - say a G-Class in blues of the Nogaro or Grabber varieties, 'upon confirmed availability.' The E-Class, S-Class, and two-door AMG GT join the G in the private tailoring shop as well. This year, Mercedes says Designo Manufaktur requests have increased 200 percent, a trend that helps justify the decision to expand the program's range of customization and available vehicles. Mercedes USA took longer to open up its storehouse of exclusive colors and upholsteries, finally doing so in 2015 with Designo Manufaktur, and only for the G-Class. In 2010, Mercedes-Benz Canada turned the Designo trim into a specialized division greatly expanding the personalization options for the E-Class, S-Class, CL-Class, SL-Class, SLS AMG, M-Class, and G-Class.

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